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§ Comparison · honest · no "the best"

aGo vs Wix: when each one fits.

Wix is a serious platform. For certain cases it's the right choice. For others, custom dev pays off in years. This comparison helps you decide without commercial bias.

§ 10 objective dimensions

Where differences show

Wix
Custom with aGo
01 Time-to-launch
Wix: 1-3 days. Templates, drag-and-drop, hosting included.
Custom dev: 2-8 weeks minimum. Research, design, dev, QA, deploy.
02 Year-1 cost
Wix: USD 200-500 (subscription + domain). Predictable.
Custom: CLP 1-5M project + CLP 100-500k/year hosting. Higher upfront.
03 5-year cost
Wix: USD 1,000-2,500 cumulative. No surprises.
Custom: one-time payment + low hosting. Saves 50-70% if business lasts.
04 Customization
Wix: limited to template. CSS bridge for minor tweaks.
Custom: any integration, any UX, no technical ceiling.
05 E-commerce > 100 SKU
Wix Stores: up to ~500 products fine. Beyond that, slow.
Custom (Saleor, Medusa): thousands of SKUs, performance optimizable.
06 Chile Law 21.719 compliance
Wix: basic cookies banner. Does NOT cover ARCO, RAT, audit trail.
Custom: ARCO+ workflow end-to-end, cryptographic audit trail, configurable retention.
07 Mercado Público / SII integration
Wix: impossible without external custom API.
Custom: direct integration with SII Chile, Flow, Transbank, OpenFactura.
08 Advanced technical SEO
Wix: basic. Limited schema, partial meta tag control.
Custom: full Schema, hreflang, dynamic sitemap, AI Overviews-ready.
09 Multi-language with distinct slugs
Wix: multi-language OK but synchronized slugs forced.
Custom: ES and EN with independent slugs, BLOG_ES_TO_EN mappings.
10 24/7 support if something breaks
Wix: chat + tickets, 12-48h response, in English.
Custom with aGo: direct WhatsApp, < 4h business response, in Spanish.

When Wix fits

  • Showcase site without complex transactions.
  • Low predictable budget (USD 30/month).
  • Non-negotiable 1-3 day time-to-market.
  • Site is NOT the business engine (no direct revenue).
  • Expected lifespan: less than 5 years.

When custom dev with aGo fits

  • E-commerce with 100+ SKUs or direct integration with SII, Mercado Público or ERPs.
  • Law 21.719 compliance with real ARCO+, RAT and audit trail.
  • Custom automation with WhatsApp Cloud, Telegram, own APIs.
  • Multi-language with language-specific SEO slugs and advanced schema.
  • Expected lifespan: 10+ years. Custom ROI beats Wix.
§ FAQ

Frequently asked questions

If your question isn't here, email us at hola@ago.cl or via WhatsApp.

01 When is Wix the right choice for a Chilean SMB?

Personal portfolio, institutional site without transactions, one-off event page, restaurant with static menu. When the site is a showcase, NOT the business engine. Low predictable monthly investment, zero own infrastructure, 1-3 day time-to-market. If the business model changes drastically each year, Wix offers flexibility.

02 When does Wix NOT fit?

E-commerce with 100+ active SKUs, mandatory integration with Chile SII or Mercado Público, Law 21.719 compliance workflows with ARCO+ and audit trail, multi-language with SEO-specific slugs per language, custom API process automation. In these cases Wix falls short technically or the cost of workarounds exceeds doing it right with custom.

03 Is migrating from Wix to custom hard?

Depends. Content (text, images, blog posts) exports via XML or copy-paste. Historical SEO: map old Wix URLs to new ones with 301 redirects. Design: NOT migrated, redesigned. Typical timeline: 4-8 weeks for medium site. You modernize the brand at the same time.

04 How much does custom from aGo cost vs staying in Wix?

Wix Business: USD 30/month ≈ CLP 360k/year. Custom aGo: from 80 UF (CLP ~3M) one-time + CLP 240-600k/year VPS hosting. Break-even: 5-8 years. If your business will last less, Wix wins on cost. If 10+ years, custom is 50-70% cheaper with full control.

Does your case fit custom?

Let's talk 20 min at no cost. If Wix is better for you, we'll tell you.

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